Thanks to its creator Zlata Bartl, this unique blend of vegetables and spices called Vegeta 40 came out of Podravka's factory and became indispensable in the kitchen.

Universally known Vegeta 40 changes its name to just Vegeta. The name we know it by today.

"Little Secrets of Great Chefs", the first culinary show in this region, was brought to the small screen by Vegeta. The famous duo Oliver Mlakar and Stevo Karapandža spread the joy of cooking in homes across the country, and the show ran for more than two decades.

The favorite seasoning blend jumped into a different outfit and changed its look completely.

Vegeta starts to expand its assortment and fills the shelves in the stores with special seasoning blends dancing to the rhythm of Vegeta Twist.

New products are launched – Vegeta Mediteran and Vegeta Pikant.

A true trendsetter, Vegeta introduces Vegeta Natur Universal – a new jewel in the crown of Podravka's products that brings an excellent natural taste to dishes.

Liquid marinades dive into a new packaging – a practical bag.

With the introduction of Maestro Monospices, Vegeta brings a unique and exciting taste of inspiration to every dish.

Vegeta Natur brings the scents and tastes of nature to your plate. Improved and prepared according to Mother Nature's recipe.

Vegeta ORGANIC contains only organically grown vegetables. It’s intended for everyone who pays special attention to well-being, quality of life, and product sustainability.

Following global trends in healthy living, Vegeta launches an innovative product that contains blue-green algae spirulina of high nutritional value.

Vegeta enters a completely new category of food seasoning and launches pasty food additives that facilitate and speed up the preparation of the most delicious dishes.

Vegeta Fine blend brings real innovation to the market of universal seasonings due to its smooth structure without visible pieces of vegetables. Vegeta Umami liquid food seasoning provides a rounded, full, umami flavor to dishes.