the taste that keeps on winning
65
years ago it was sent out into the world From Koprivnica. With a taste that transcends borders, Vegeta found its place on kitchen shelves across five continents. With Vegeta, you eat better and cook better, year after year.
1959
Vegeta is born
Thanks to its creator Zlata Bartl, this unique blend of vegetables and spices called Vegeta 40 came out of Podravka's factory and became indispensable in the kitchen.
1971
An Iconic Renaming
Universally known Vegeta 40 changes its name to just Vegeta. The name we know it by today.
1974
Its Own Cooking Show
"Little Secrets of Great Chefs", the first culinary show in this region, was brought to the small screen by Vegeta. The famous duo Oliver Mlakar and Stevo Karapandža spread the joy of cooking in homes across the country, and the show ran for more than two decades.
1994
Vegeta in New Packaging
The favorite seasoning blend jumped into a different outfit and changed its look completely.
2000
Vegeta Twist
Vegeta starts to expand its assortment and fills the shelves in the stores with special seasoning blends dancing to the rhythm of Vegeta Twist.
2005/2006
New players
New products are launched – Vegeta Mediteran and Vegeta Pikant.
2010
Presenting Vegeta Natur
A true trendsetter, Vegeta introduces Vegeta Natur Universal – a new jewel in the crown of Podravka's products that brings an excellent natural taste to dishes.
2013
Marinade in a Bag
Liquid marinades dive into a new packaging – a practical bag.
2017
New Vegeta Maestro Spices as Inspiration
With the introduction of Maestro Monospices, Vegeta brings a unique and exciting taste of inspiration to every dish.
2018
New and Even Better Vegeta Natur
Vegeta Natur brings the scents and tastes of nature to your plate. Improved and prepared according to Mother Nature's recipe.
2021
Welcome Vegeta BIO!
Vegeta BIO contains only organically grown vegetables. It’s intended for everyone who pays special attention to well-being, quality of life, and product sustainability.
2022
Vegeta & Spirulina
Following global trends in healthy living, Vegeta launches an innovative product that contains blue-green algae spirulina of high nutritional value.
2023
Vegeta Natur paste
Vegeta enters a completely new category of food seasoning and launches pasty food additives that facilitate and speed up the preparation of the most delicious dishes.
2024
Vegeta Fine Blend and Vegeta Umami
Vegeta Fine blend brings real innovation to the market of universal seasonings due to its smooth structure without visible pieces of vegetables. Vegeta Umami liquid food seasoning provides a rounded, full, umami flavor to dishes.
A Packet of History
Take a peek into the history of your favorite seasoning through space, time and people.