Thanks to its creator Zlata Bartl, this unique blend of vegetables and spices called Vegeta 40 came out of Podravka's factory and became indispensable in the kitchen.

Universally known Vegeta 40 changes its name to just Vegeta. The name we know it by today.

"Little Secrets of Great Chefs", the first culinary show in this region, was brought to the small screen by Vegeta. The famous duo Oliver Mlakar and Stevo Karapandža spread the joy of cooking in homes across the country, and the show ran for more than two decades.

The favorite seasoning blend jumped into a different outfit and changed its look completely.

Vegeta starts to expand its assortment and fills the shelves in the stores with special seasoning blends dancing to the rhythm of Vegeta Twist.

New products are launched – Vegeta Mediteran and Vegeta Pikant.

A true trendsetter, Vegeta introduces Vegeta Natur Universal – a new jewel in the crown of Podravka's products that brings an excellent natural taste to dishes.

Liquid marinades dive into a new packaging – a practical bag.

With the introduction of Maestro Monospices, Vegeta brings a unique and exciting taste of inspiration to every dish.

Vegeta Natur brings the scents and tastes of nature to your plate. Improved and prepared according to Mother Nature's recipe.

In 2021, Vegeta Organic Gourmet Stock & Seasoning Powder was introduced to the market, bringing a new level of quality to culinary seasoning. Crafted with 100% Real Organic ingredients, this innovative product offers a healthier and more natural option for bringing out the flavour in home cooked dishes!

Rich, Hearty and Flavourful Soups bringing the same high-quality taste Vegeta is known for. Ready in 3 minutes, they are perfect for home, work or on the go! Crafted to satisfy your cravings with every spoonful!