{"id":21,"date":"2023-04-17T13:55:02","date_gmt":"2023-04-17T13:55:02","guid":{"rendered":"https:\/\/staging.vegeta.com\/hr\/?page_id=21"},"modified":"2025-09-03T14:33:32","modified_gmt":"2025-09-03T14:33:32","slug":"history-of-vegeta","status":"publish","type":"page","link":"https:\/\/vegeta.com\/us\/history-of-vegeta\/","title":{"rendered":"History of Vegeta"},"content":{"rendered":"\n
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the taste that keeps on winning<\/p>\n\t\t

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67<\/p>\n\t\t<\/div>\n\t\t

\n\t\t\t\t\t\t\t·<\/span>\n\t\t\t\t\t\t\t·<\/span>\n\t\t\t\t\t\t\t·<\/span>\n\t\t\t\t\t<\/div>\n\t\t

Years ago it was sent out into the world from Koprivnica. With a taste that transcends borders, Vegeta found its place on kitchen shelves across five continents. With Vegeta, you eat better and cook better, year after year.<\/p>\n\t\t

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1959<\/h1>\n
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Vegeta is born<\/h5>\n <\/div>\n

Thanks to its creator Zlata Bartl, this unique blend of vegetables and spices called Vegeta 40 came out of Podravka’s factory and became indispensable in the kitchen.<\/p>\n <\/div>\n\n <\/div>\n

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1971<\/h1>\n
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An Iconic Renaming<\/h5>\n <\/div>\n

Universally known Vegeta 40 changes its name to just Vegeta. The name we know it by today.<\/p>\n <\/div>\n\n <\/div>\n

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1974<\/h1>\n
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Its Own Cooking Show<\/h5>\n <\/div>\n

“Little Secrets of Great Chefs”, the first culinary show in this region, was brought to the small screen by Vegeta. The famous duo Oliver Mlakar and Stevo Karapand\u017ea spread the joy of cooking in homes across the country, and the show ran for more than two decades.<\/p>\n <\/div>\n\n <\/div>\n

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1994<\/h1>\n
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Vegeta in New Packaging<\/h5>\n <\/div>\n

The favorite seasoning blend jumped into a different outfit and changed its look completely.<\/p>\n <\/div>\n\n <\/div>\n

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2000<\/h1>\n
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Vegeta Twist<\/h5>\n <\/div>\n

Vegeta starts to expand its assortment and fills the shelves in the stores with special seasoning blends dancing to the rhythm of Vegeta Twist.<\/p>\n <\/div>\n\n <\/div>\n

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2005\/2006<\/h1>\n
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New players<\/h5>\n <\/div>\n

New products are launched \u2013 Vegeta Mediteran and Vegeta Pikant.<\/p>\n <\/div>\n\n <\/div>\n

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2010<\/h1>\n
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Presenting Vegeta Natur<\/h5>\n <\/div>\n

A true trendsetter, Vegeta introduces Vegeta Natur Universal \u2013 a new jewel in the crown of Podravka’s products that brings an excellent natural taste to dishes.<\/p>\n <\/div>\n\n <\/div>\n

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2013<\/h1>\n
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Marinade in a Bag<\/h5>\n <\/div>\n

Liquid marinades dive into a new packaging \u2013 a practical bag.<\/p>\n <\/div>\n\n <\/div>\n

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2017<\/h1>\n
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New Vegeta Maestro Spices as Inspiration<\/h5>\n <\/div>\n

With the introduction of Maestro Monospices, Vegeta brings a unique and exciting taste of inspiration to every dish.<\/p>\n <\/div>\n\n <\/div>\n

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2018<\/h1>\n
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New and Even Better Vegeta Natur<\/h5>\n <\/div>\n

Vegeta Natur brings the scents and tastes of nature to your plate. Improved and prepared according to Mother Nature’s recipe.<\/p>\n <\/div>\n\n <\/div>\n

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2021<\/h1>\n
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Welcome Vegeta ORGANIC!<\/h5>\n <\/div>\n

Vegeta ORGANIC contains only organically grown vegetables. It\u2019s intended for everyone who pays special attention to well-being, quality of life, and product sustainability.<\/p>\n <\/div>\n\n <\/div>\n

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2022<\/h1>\n
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Vegeta & Spirulina<\/h5>\n <\/div>\n

Following global trends in healthy living, Vegeta launches an innovative product that contains blue-green algae spirulina of high nutritional value.<\/p>\n <\/div>\n\n <\/div>\n

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2023<\/h1>\n
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Vegeta Natur paste<\/h5>\n <\/div>\n

Vegeta enters a completely new category of food seasoning and launches pasty food additives that facilitate and speed up the preparation of the most delicious dishes.<\/p>\n <\/div>\n\n <\/div>\n

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2024<\/h1>\n
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Vegeta Fine Blend and Vegeta Umami<\/h5>\n <\/div>\n

Vegeta Fine blend brings real innovation to the market of universal seasonings due to its smooth structure without visible pieces of vegetables. Vegeta Umami liquid food seasoning provides a rounded, full, umami flavor to dishes.<\/p>\n <\/div>\n\n <\/div>\n

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A Packet of History<\/h2>\n

Take a peek into the history of your favorite seasoning through space, time and people.<\/p>\n \n\t

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\n Story about quality\n <\/h2>\n \"Povr\u0107e\"\n\n\t\t
\n\t\t\t\n\n\n\n<\/g>\n<\/svg>\n\n\t\t<\/div>\n <\/a>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"special-single-page.php","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"class_list":["post-21","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nHistory of Vegeta - Vegeta<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\t\n